4. WHY DO WE COLLECT PERSONAL INFORMATION?
We use the information that we collect in a number of different ways in order to enable you to use our website, administer and optimise your account, and personalize your experience with us. We also use the information for marketing purposes. Where you have told us you would like to receive marketing communications, we will use your personal information (including your name, email address and address) to occasionally send you updates and news regarding changes on our website via email, post, or other forms of media. Please note, you will not be receiving any advertisement posts from us since we provide an Ad free experience to every user. You may unsubscribe from our email marketing communications by modifying your preferences in your account’s profile management section, or by following the opt out instructions in the promotional emails that are sent to you. Below you will find detailed information on why we collect certain information and the legal basis behind it.
To register and manage your account in our website: we collect your name, email, password, gender, religion (optional), preferences for type of clothing and price range, core values and other additional details you may wish to add in your account, like phone number and country and city of residence. This information is used by our smart filtering system in order to personalize your shopping experience (tailors the search results to every user). With this personalization in place, you save time and effort while searching for products and services that match your needs. The legal basis is the performance of a Contract with you.
To provide two-factor authentication: we collect your phone number to add an extra layer of security to your account in order to make it nearly impossible for attackers to gain access to your account and personal information. The legal basis is protecting your personal information.
To provide you with our customer services and monitoring its quality: (including helping you to solve any issue you have with our services, updating you about any change to our terms of service, or contacting you to know how your experience with us was): we collect your name, email, password, phone number and addresses and your contact history with us. The legal basis is the performance of a Contract with you and our legitimate interests in retaining you as a customer.
To administer, maintain and optimise our website and our services: we collect your device information (such as your device IP address and device type), cookie identifiers and browsing information. The legal basis is the legitimate interests in running our business.
To send you marketing communications and website updates: we collect your name and email address to send you occasional marketing and website updates. The legal basis is to keep the user up to date on the changes happening on our website, weather it is legal or technical wise.
To carry on research, analysis, enquiries, and surveys on your use of our website: we collect your name, email, device information. Legal basis is improving our website and your experience.
To produce various statistical reports to monetize our website: we use your search result clicks, unique identifiers such as IP and redirection to partner platforms information to monetize our website. Please note, we do not conduct any monetary transactions on our website, nor provide any advertisements. The legal basis is the legitimate interest in running our business.